Men’s grooming is no more a special routine of a selected few individuals. Recent research statistics reveal that men on an average use 11 personal care products everyday, leading to a rise in the popularity of men’s grooming brands. Are you, too, on the lookout for the best men’s grooming brands to start your personal care journey? Don’t worry! We have made it easy for you by compiling a list of top 10 men’s grooming brands in India.
Let’s take a brief look at these top 10 brands:
1. Truefitt & Hill
Truefitt & Hill is synonymous with premium men’s grooming products. The brand has the legacy of being in service to the Royal Crown by serving King George III. They have been providing the finest grooming products with unmatched traditional heritage for over two centuries. Their products are formulated with an exquisite blend of sophisticated essences, offering an all-inclusive range of shaving, fragrance, hair and bath products to provide daily solutions to men’s grooming needs.
2.White Wolf
This revolutionary men’s grooming brand was launched in the year 2022 and has left a lasting mark in the grooming industry. The brand recently tied with Bollywood Actor Neil Nitin Mukesh to showcase its bestselling products, Gray Guard Beard Illuminating Serum, Hair Styling Wax Powder and Skin Tint Moisturiser with SPF 15 ( India’s first ultralight foundation for men). The brand offers high quality products targeting multiple concerns at the same time with their skincare, haircare, beardcare and fragrance range.
3. The Man Company
The Man Company was established in 2015 to bridge the gap in men’s grooming needs and grooming products available in the market. The brand aims at helping modern men to become a well groomed gentleman with its natural products that are free from any harmful chemicals. It offers skincare, haircare, beardcare, shavecare and fragrances making everyday grooming a hassle free process for men.
4. Bombay Shaving Company
Bombay Shaving is a popular men’s grooming brand in India, established in 2016. The brand is renowned for its good quality razors and trimmers, they have also ventured into skincare, haircare products and fragrance for men. They aim at helping men feel confident about their looks by their thoughtfully curated product range, offering solutions to everyday care and grooming needs.
5. Beardo
Beardo is a household name when it comes to men’s grooming. It was established in 2015 and provides quality products for men’s grooming and skincare. The brand has the tagline “Anyone can grow a beard but not everyone can be a beardo.” The brand is popular for its beard styling products, but also offers skincare and hair care products, fulfilling men’s grooming needs under a single roof.
6. Ustraa
Unlike its name which literally translates to “shaving razor”, the brand also offers beard care, hair care, skincare and perfumes for a comprehensive range of grooming products for men. It was established in 2015 with their products being formulated in their in-house lab, free from SLS and Parabens. The brand has gained popularity for its thoughtful formulations and good quality of grooming products.
7. LetsShave
The brand was established in 2016 and revolutionized shaving and trimming for men. They launched the world's first 6 blade and 7 blade razor. Their product range aims to bridge the gap between the shaving needs of men & women and the lack of quality razors and trimmers for the same, that don’t burn a hole in the pocket. They also offer shaving foams and comprehensive shaving kits to cater to the shaving needs of men and provide an easy burnfree shaving experience.
8. Men Arden
The brand was established to provide grooming solutions to the modern man helping him embrace Manhood. It is known for its cruelty-free range of skincare, haircare, beardcare and bodycare products for men. The brand also offers “No Gas Deo for Men”. It aims at helping men with easy personal care solutions supplemented with the goodness of nature, making daily grooming an experience to cherish everyday.
9. Man Matters
Man Matters is a unique platform that not just provides men’s grooming essentials but also offers medical consultation to men regarding their health and wellness. The brand is creating awareness about the importance of men’s health and is India's first digital health clinic for men. It offers beardcare, skincare, haircare solutions along with health supplements including gummies and protein powders for overall wellness of men.
10. Garnier
Garnier is a well-known brand under the French company “L’oreal”. In addition to its women’s skincare range, the brand also offers products for men’s personal care and grooming with its skincare, haircare and color solutions. The brand has Bollywood Actors John Abraham and Tiger Shroff as their brand ambassadors. It is one of the most trusted brands when it comes to men’s grooming and care.
Closing Thoughts
With the increasing awareness about men’s wellness and health, men are becoming more open to their personal care and grooming. This has led to a rapid boom in the men's grooming industry with brands like The Man Company, White Wolf, Bombay Shaving Company, Beardo and Ustraa, etc. being among the best men’s grooming brands in India.