Men’s Grooming is gaining momentum with a lot of men opening up to the idea of skincare and grooming. The past decade saw the launch of many men’s grooming brands that redefined what personal care and grooming meant to men. Here’s a compiled list of top 9 upcoming brands that are expected to witness a massive boom in the men’s grooming industry in the year 2025.
Let’s take a look at them:
1.L’occitane
L’occitane created a buzz in 2015 with the launch of their men’s grooming line. The brand has over four decades of experience in skincare and grooming under its belt with eight finest brands like L’occitane au Brésil, L’occitane en Province, Melvita, Erborian, Elemis, Sol de Janeiro, Limelife by Alcone, and Dr. Vranjes. Their range of Skincare, Shaving, Bodycare, Cologne & fragrance and Haircare is gaining popularity for their premium formulations.
2.White Wolf
Another men’s grooming brand to look out for in 2025 is White Wolf, a recent venture that has gained popularity for its innovative cruelty-free formulation, rich in natural actives and Korean skincare ingredients. It offers nourishing solutions to men’s grooming and personal care with its skincare, beardcare, and haircare range. The brand garnered huge traction with its recent tie up with Bollywood Actor Neil Nitin Mukesh.
3.Spruce Shave Club
The brand Spruce Shave Club brings the amalgamation of western technology and natural Indian herbs to create an authentic grooming experience for men. They have addressed men's grooming and wellness with their shaving, beardcare, facecare and haircare products. The brand also offers Perfumes and Oral care products to provide comprehensive care for men.
4. Forest Essentials
The brand launched its men’s grooming line to provide men’s personal care solutions enriched with the goodness of nature. The brand specialises in curating Ayurvedic formulations offering men’s skincare, haircare and grooming essentials. They firmly believe “If you cannot eat it, do not use it on your skin”. Thus, taking pride in their product formulations made with pure, fresh and natural ingredients.
5.Dapr.
The brand started its journey in 2018 to provide a modern take on men’s styling and grooming, focused on providing the best solutions to men’s hair and beard care. They aim at creating must-haves with no set boundaries or limits and make sure men stand out with their carefully curated formulations. They celebrate themselves as the silent wingman for men with their carefully manufactured grooming products.
6.Uncle Tony
The brand’s tagline “Skincare for men who don’t care about skincare” speaks volume about its endeavour to introduce skincare to men and make them realise its importance. The brand aims at normalising personal care and grooming among men by offering high quality products for men’s beardcare, skincare, haircare and shaving that address their daily needs.
7.Skin Elements
Skin Elements was launched in 2017 by two childhood friends who wanted to spread awareness about the importance of men’s grooming and personal hygiene. The brand was, thus, created to bridge the gap in the availability of men’s personal hygiene products and launched a foaming intimate wash for men amongst their first products. They are redefining men’s personal care one product at a time.
8.Qraa
The brand was launched under its parent company RG Biocosmetics and is aimed at providing Ayurvedic products for men’s skin, hair and body care. It targets metrosexual men aged between 18 and 30 and provides tailor-made solutions to men’s grooming and personal care. The brand is gaining popularity for their natural formulations to cater to the modern man’s grooming.
9.Pink Woolf
What started as friendly banter among old acquaintances over what aftershaves they each used, developed into the creation of a grooming brand that is bringing back the traditional wet shaving method. The brand offers shaving, skincare, haircare and bodycare products for men, creating its own niche amongst Indian men. They aim to reacquaint men to traditional grooming solutions with a modern twist.
Closing Thoughts
Men have started investing in skincare, haircare and grooming with the increased awareness about their importance in not just enhancing their looks but also overall health and wellness. This has led to the popularity of many upcoming men’s grooming brands who are addressing common issues men face in their daily grooming and personal care by designing innovative solutions for the same.